CASE STUDY 1: October - November 2009

2 branded Foozi tables were produced for a lesser-known alcoholic beverage and placed in 2 taverns for 2 months

THE RESULTS:

While the 2 branded Foozi tables were placed in the 2 taverns, weekly sales of the alcoholic beverage increased drastically, from an average of 3 units per week to an average of 60 units per week - that’s a twenty-fold increase in sales due directly to the placement of the Foozi tables

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CASE STUDY 2: August 2009

A Foozi branded table was produced for a well-known beer brand and placed in a bar for a period of 2 weeks

THE RESULTS:

Over the 2 week period, 1540 games were played, made up of approx. 6000 3-minute enjoyable exposures to the beer brand. While the branded Foozi table was placed in the venue, weekly sales of the beer increased from 1100 units per week to 1250 units per week - an increase of 14%

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CASE STUDY 3: April 2009

20 branded Foozi tables were produced for Coke Zero and placed at each of the Coke Zero Fests held in Johannesburg and Cape Town (10 tables each)

THE RESULTS:

The Foozi tables provided strong football related entertainment for the players and spectators at this large music event. On 10 tables, each event recorded over 4000 games played in 12 hours.

75% of games played involved 4 people, with 50% of players playing more than one game. On average every game had 2 spectators. On-board counters indicated between 300 and 450 games played per table.

A total of 14 000 unique players played on Foozi tables, making up 28 000 individual 2-minute exposures to the brand. The Foozi tables (and branding) were seen at least once by 35 000 people.

A competition to win a free Foozi Table brought in over 1200 entries.

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CASE STUDY 4: February - March 2009

2 Foozi branded tables were placed in two Johannesburg Campuses for 2 months to gauge the popularity of the tables

THE RESULTS:

Once again, extremely positive results, with the tables causing a stir when delivered

On the 2 tables, over 5000 games were played over the 2 month period. During this time, the tables took a fair amount of abuse from students, but were completely undamaged and in perfect working order for the entire period

An SMS-based competition was run on these tables, where a Foozi branded table could be won by sending an SMS (cost R3.00). The competition was advertised on the tables and through word-of-mouth. Approximately 500 entries were obtained for this competition

 

 

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